EXCLUSIVE: Sneak peek at the MORTAL INSTRUMENTS clothing line from TRIPP nyc and Hot Topic

Posted: 2013/06/24 in Uncategorized

Mortal Instruments Stad av skuggor inspirerad klädkollektion som kommer släppas hos Hot Topic, en kjedja i USA som även fraktar internationellt. Kollektionen släpps den 15:e Juli. Jag vill ha Parallell Worlds klänningen som linne. Har dock förstått att just Hot Topics kläder är gjorda för mindre kurviga tjejer än en själv, tyvärr..

TMI Source

MI1

Hot Topic and TRIPP nyc have teamed up to create a limited-edition punk rock fashion line inspired by The Mortal Instruments: City of Bones, which will be sold exclusively at Hot Topic and on HotTopic.com beginning in July.

Our NYC correspondent Jessie attended a sneak peek event on Friday to preview the clothing line and interview the people behind it.

Cindy Levitt, VP of Merchandising at Hot Topic, said that Hot Topic jumped on the opportunity to sell a Mortal Instruments clothing line. She said that they’d been hearing about TheMortal Instruments from both customers and employees and she knew it was going to be huge.

“We just knew everyone was kind of obsessed with it,” Levitt told us. “When you get that fan base first, then you know. It’s so different than when a studio approaches you and you’re like, never heard of it, and this one…

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